Terms and Conditions

Prize draws are promoted by U K Insurance Limited ("Direct Line"). Registered office: The Wharf, Neville Street, Leeds, LS1 4AZ. Registered in England and Wales, No. 1179980.

Prize draws are administered and managed on behalf of Direct Line by Marketing Lounge Partnership Limited ("MLP"), The Cow Shed, Walnut Tree Farm, Lower Stretton, Cheshire WA4 4PG.

Who's eligible?

You are eligible to enter one of the prize draws if the following conditions are met:

  • You have purchased any new Direct Line van insurance policy between 6th August and 30th October 23:59 ('Offer Period');
  • Cover does not need to commence between these dates, but the policy must be purchased during the Offer Period;
  • Your policy must be active at the time of draw and payments up to date.
  • You must be aged 18 or over and a UK resident.

The following customers are not eligible to enter the prize draw:

  • Existing Direct Line van customers who are renewing their policy.
  • Any permanent or contracted Direct Line Group employee.

Please note:

We have sole discretion to decide whether any eligibility requirements have or have not been met.

What is the prize?

If you meet the conditions above:

  • You'll be automatically entered into one of the three (3) prize draws to win a sum equal to the cost of your annual premium (excluding any credit/charges/interest).
  • Three of the overall entries will be drawn as winners from each prize draw.
  • This prize relates to winning a sum equal to the cost of the first year of your policy only and does not apply in the case of any subsequent renewals.

When will the prize draws take place?

There are three prize draws and which one you are entered into will depend on your policy purchase date. Only one entry per purchased policy.

Draw For any policies purchased between Date of prize draw Winners informed Winner's prize received no later than
1st 6-Aug-25 and 31-Aug-25 1-Oct-25 31-Oct-25 14-Nov-25
2nd 1-Sep-25 and 30-Sep-25 31-Oct-25 2-Dec-25 16-Dev-25
3rd 1-Oct-25 and 30-Oct-25 2-Dec-25 2-Jan-2 16-Jan-26

How do I enter?

  • Entry is free
  • If you meet the eligibility criteria, we will automatically enter you into the respective prize draw based on your purchase date.
  • An e-mail will be sent within 20 days from the end of each prize draw offer preiod you purchased, giving you the opportunity to opt-out if you do not want to be entered into the prize draw you are eligible for. Follow the link within the email and the next steps outlined will remove you from the prize draw. If you opt out of the prize draw - you will not be included and as such cannot be selected as a winner.

How will the winner be picked?

  • We will choose the winners of the prize draws at random from the customers who are eligible for and entered into that prize draw.
  • A winner will forfeit their prize and a new winner will be re drawn if:
    1. A winner is in breach of these terms and conditions.
    2. We have reasonable grounds to believe a winner has gained an unfair advantage in participating in the prize draw or won using fraudulent means.
    3. Somebody selected as a winner is subsequently found not to be eligible for that prize draw.
    4. we are aware or reasonably suspect that illegal activity has taken place.
  • The prize is not transferable.
  • Direct Line’s decision is final and no correspondence will be entered into.

How will winners receive their prize?

  • Once the winners are randomly selected, we will contact them via email by the date in the table above to let them know they have won.
  • We will then send a cheque to the address we hold for them within 14 days for the winning amount.

Other conditions

  • Direct Line reserves the right to alter, amend or foreclose the promotion without prior notice.
  • The winner(s) last names, initials and county of residence will be available on request to those sending an email to speaktous@mlp.agency(Link opens in a new tab), within 3 months from the end of the Offer Period.

Please note: we will share your personal details (policy start date, annual premium amount, your name, postal and email address and contact telephone number) with MLP, our third party administrator, for the purpose of fulfilment of the prize draws.